Heifer prices started well and just got better as the sale progressed at the grown heifers and weaner heifers feature sale at the Central Victorian Livestock Exchange on Friday.

Ballarat Stock and Station Agents Association agents yarded 3144 at the second of four weekly feature sales at the centre and continued to strong results of the previous week.

TB White & Sons auctioneer Tom Madden, said the yarding was one of the best seen for a long time.

"Lot of our breeders and vendors breed and prepare specifically for this sale. The quality from pen one to the end was exceptional and the prices showed," he said.

Heavier heifers above 500 kilograms made mostly 400 cents a kilogram to 450c/kg, he said.

The "feeder type" cattle, 380kg to 480kg, made 440c/kg tp 480c/kg and more in places when there was breeder and restocker inquiry.

Mr Madden said the top end of the weaner heifers was "just a tick over $2000 a couple of times" with the top lines going back into breeding programs.

"They worked out at a bit over 500c, at 520 to 530c, for 400kg plus calves," he said.

"Once you slipped back in weights most of those heifers made anywhere from 480c/kg to 580c and the odd sale up around 600c," he said.

Mr Madden said there was not much "colour difference" in price with feeders chasing the Euros and restockers chasing the Hereford calves.

The weaner yarding was the highlight of the sale with Shaw and Sons, Langdons Hill, topping the section with a pen of 12 weighing 383kg, 11-12 months, Franc blood, that made $2010 or 526c/kg. A second run of 15 at 347kg, sold for $1700 or 495c/kg.

Glenane Brothers, Dunnstown, sold a pen of 20 weighing 380kg, March-April-drop, Coolana and Te Mania blood, that made $2000 or 512c/kg. A second cut of 15 at 337kg sold for $1730 or 513c/kg.

Alpha Pastoral sold a pen of 25 Barwidgee-blood heifers, 402kg, that made $1945 or 483c/kg. The same vendor sold 26 at 375kg for $1860 or 496c/kg.

A pen of 27 sold account Jarlura, March/April-drop, Paringa and Langi Kal Kal blood, weighed 392kg and sold for $1930 or 492c/kg.

Janine Ryan, Mt Egerton, sold a pen of 11 heifers 12-13 months, Langi Kal Kal blood, weighing 420kg for $1840 or 438c/kg.

A pen of 23 sold account KL Paterson, 10-11 months, weighing 370kg, sold for $1800 or 486c/kg.

A consignment of 85 heifers, March/April-drop, Pathfinder and Murdeduke blood, sold account Fraser Partners, Bo Peep, sold to a top of $1600 on a per head basis twice with a pen of 12 at 341kg making 469c/kg and the other a pen of 27 at 306kg or 522c/kg. Top on liveweight was a pen of 30 at 251kg that made 571c/kg or $1440.

Wardor Run, Bungador, consigned 88, 11-12 months, Weeran blood, that sold in three pens with the tops being a pen of 40 at 324kg that made $1680 of 518c/kg. A pen of 30 at 287kg sold for $1530 or 536c/kg and the heavy pen of 18 at 348kg made $1650 or 474c/kg.

Selling account Wolgan was a pen of 35 weaners, 10-11 months, Ayrvale and Langi Kal Kal-blood, weighing 320kg that made $1640 of 512c/kg. A second pen of 18 at 308kg sold for 1590 or 516c/kg.

A draft from Illawong included 12 Angus at 393kg that made $1770 or 450c/kg and 17 at 335kg for $1590 or 474c/kg. A pen of Angus/Limousin-cross, 10-11 months, 327kg, made $1560 or 504c/kg and 19 Red Angus, 293kg sold for $1550 or 529c/kg.

R & WJ Hay, Cooromete, Pomboineit North, sold a draft of Hereford/Shorthorn-cross heifers afgter sellling the breeding herd the week before. The 11-month-old Gairnshiel-blood heifers sold to a top of $1580 for a pen of 22 at 360kg or 438c/kg. Twenty-five weighing 286kg made $1450 or 506c/kg and nine at 287kg made $1440 or 501c/kg.

Elders auctioneer Graeme Nicholson said all concerned were "very, very happy - it was very buoyant".

The heavier heifers made "what they would as fats, but still good money", he said.

Those heifers below 450kg attracted the professional feedlotters and sold between 420c/kg and 450c/kg, he said.

Mr Nicholson said below 400kg prices lifted to around 500c/kg and then below 350kg "that's where it escalated and the money looked really good".

He said demand was widespread with feedlottters and backgrounders as well as processors shoring up supply for winter.

Top of the heavy heifers was $2200 for a pen of eight, 24 months, 583 kilograms, sold account DF Haywood.

Ormond Farming presented a consignment of 87 heifers, 18-20 months, with the lead pen making $2000 for 25 at 518kg. Two further pens sold at $1950, including 25 at 461kg and 10 at 528kg.

Kelso Partnership sold 10, 18 months, that weighed 531kg, and made $1990.

Daelroen Angus forwarded a draft of heifers 17-18 months, Merridale blood, with the lead pen of 11 weighing 459kg and making $1970. A second pen of 23 at 428kg made $1930 and the thirds of 20 at 391kg making $1730.

A pen of 12 Poll Hereford heifers, 16-17 months, Deloraine-blood, weighed 438kg and sold for $1930. A second pen, slightly younger comprised 15 weighing 391kg that made $1830.

LM Toohey, Springbank, sold 14 at 500kg for $1910 or 382c/kg as well as a pen of 14 weaners 355kg for $1660 or 474c/kg.

Making $1900 or 434c/kg, was a pen of 15 weighing 437kg, sold account MP & SE Ross.

RB & JM Barber sold eight at 517kg that made $1960, and another seven at 440kg for $1880.