Rice Cake Bites a big hit

The introduction of adult-sized Rice Cake Bites has been a big hit for consumers providing a guilt-free, gluten-free on-the-go snack option.

Adding value to the returns for ricegrowers, SunRice have released their latest healthy snacking innovation – adult sized Rice Cake Bites, late last year.

The new product has been developed to provide consumers with a guilt-free, gluten-free, on-the-go snack option and they are made from 100 percent Riverina-grown wholegrain brown rice and processed in SunRice’s Leeton manufacturing facility.

According to SunRice spokesperson, sales are forecast at around two million packets per year through Coles, Woolworths and Metcash stores across Australia, with plans to take the product abroad.

“SunRice’s innovation is driven by the business’s extensive consumer insights and identification of global macro-trends, such as food safety, meal convenience, healthy eating and snacking options,” the spokesperson said.

In regional NSW, SunRice now manufactures a range of value-added products in addition to the Rice Cake Bites, such as microwave rice, ready-made meals and rice cakes, and has also developed Low GI rice and other healthy options.

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