Roma butcher wins major retail award
As if upgrading an extra processing room wasn't success defining enough, this little butcher shop has beaten some of the state's big guns of the meat world.
A WESTERN Queensland butcher has taken out the top gong at the Australian Meat Industry Council Awards last Saturday.
Queensland Country Meats in Roma was named the Regional Retailer of the Year, an award traditionally snapped up by high end city butcher shops.
Owner Paul Lavelle purchased the business in 2006 and only 12 months ago added an extra processing room to make their own small goods.
All their lamb and body beef is locally sourced through Elliott Agribusiness.
It was the first time Queensland Country Meats claimed the award which was judged on customer service, store presentation, innovation, food safety, community involvement, involvement in industry and training and developing people.
Mr Lavelle said he was overwhelmed by the win.
“Traditionally this sort of award would go to the higher end of butcher shops...where they have got a clientele that pay a lot of money which means they can afford to spend it on product,” he said.
“We are just the little fella from the country having a go.”
Their clientele stretches from Emerald to Brisbane with some people even getting their truckie friends to cart their weekly orders back to the city.