SEPTEMBER 1: Ritchie Bros has scheduled a second agricultural equipment auction for at Keytah, west of Moree.

Ritchie Bros schedules second Moree auction

Ritchie Bros has scheduled a second agricultural equipment auction for at Keytah, west of Moree, on September 1.

RITCHIE Bros has scheduled a second agricultural equipment auction for September 1 on Sundown Pastoral Company’s property Keytah, west of Moree.

Ritchie Bros’ auction in March beat expectations with close to 600 registered bidders in the crowd of more than 1500 people. Some 35 per cent of equipment sold online and 58pc sold interstate. 

Internationally, Ritchie Bros’ ag credentials are impressive. In 2016, Ritchie Bros sold more than 5300 tractors, 780 combines, and 675 sprayers, as part of its $4.3 billion in total sales of assets.

Ritchie Bros’ expansion into the Australian agricultural market is starting to pay dividends. Two permanent agricultural territory managers, with deep connections to farming and partnerships with the Victorian Farmers Federation and AgForce, are helping Ritchie Bros develop a reputation among farmers as viable alternative channel for buying and selling used equipment.

Ritchie Bros sales director for Australia, Finlay Massey, said the most common question he heard following the Moree auction was: “when are you coming back?”

“The feedback we received from both our consignors and buyers was overwhelmingly positive,” Mr Massey said.

“We had customers wanting to consign equipment with us as soon as the auction finished.”

Ritchie Bros agriculture territory manager Brandon Murray said the September 1 auction in Moree was a great opportunity to sell because the current demand for quality used farm machinery was strong. 

“We’re giving everyone the opportunity to participate in this auction,” Mr Murray said.

“If a farmer wants to realise the value of their assets, and attract the largest buying audience, then they should speak to us. And speak with our customers too from the last auction. Our customers have confidence in what we do.”

Contact Brandon Murray, 0407 024 173, Ritchie Bros.

Would you like to comment on this article?
Thanks for providing feedback.